Business Week wrote with great certainty that Apple stores won’t work. David Goldstein “gave them two years before they’re turning the lights out on a very painful and expensive mistake.” (Source from Fortune)

But today, if people are having breakfast at Tiffany’s (US$2,666 anuual sales per square foot in fiscal 2006), then they must be lunching at Apple (US$4,032 anuual sales per square foot in fiscal 2006)

Their secret? Getting the best people into the business. Mickey Drexler from Gap and Ron Johnson from Target. And the rest, as they say, is history. From a consumer’s point of view, I wonder what is exactly so fascinating about Apple. The answer is - aesthetics and marketing.

The apple nano is so gorgeous and desirable you just got to have it. The marketing is evil. Beautiful people, models and A listers tout it around like the must have accessory.

Big gave me a fire red nano and I am still enamoured with it.

The Creative Muvo might boast of better functions but sorry honey, you are so hopelessly fugly, I can’t bring myself to even like you. So what if Creative wins the legal tussle in US? I look at Creative and Apple stuff - there is nary a fight.